A large mixed-use development called The Enclave at Rosebud is under construction at 1000 Athens Highway (Hwy 78) at the corner of Rosebud Road. The 22.85-acre project — approved by the City of Snellville in August 2023 and permitted by Gwinnett County in 2025 — will include 300 apartments, 28 townhomes, and 51,000 sq ft of retail and commercial space. Developer: Highpoint Development (Atlanta).
If you’ve driven down Highway 78 near Rosebud Road recently, you’ve seen it. The trees are gone, the heavy machinery is out, and the landscape is changing fast. And naturally, whenever the bulldozers show up, the rumors start flying.
Is it a Super Kroger? More gridlock? Just another strip mall? I dug into the public filings, permit records, and official city announcements — here’s what’s actually happening at that corner, updated with the latest from the record books.
The Project: The Enclave at Rosebud
This isn’t a grocery store. The corner was actually previously proposed for a Kroger — the City of Snellville approved that plan back in 2015 — but due to market conditions, the Kroger concept was scrapped. What’s replacing it is considerably bigger and more complex.
On August 14, 2023, the Snellville Mayor and City Council officially approved a rezoning of the site from General Business District to Mixed-Use District, clearing the path for The Enclave at Rosebud. The permit (COMDEV2024-00118) was received in May 2024 and issued by Gwinnett County in July 2025, meaning construction is now actively authorized and underway.
- Project Name
- The Enclave at Rosebud
- Address
- 1000 Athens Hwy (Hwy 78), Loganville, GA 30052
- Developer
- Highpoint Development, Atlanta, GA
- Site Engineer / Designer
- J. Lancaster Associates, Marietta, GA
- Total Site Size
- 22.85 Acres
- Jurisdiction
- City of Snellville (easternmost city limits) / Gwinnett County District 3
- Zoning Approved
- August 14, 2023
- Construction Permit Issued
- July 2025 Updated
What’s Going In: The Full Breakdown
Here’s what the approved plans call for — and some updates from the original rumors:
Residential Component
- 300 multi-family apartments — a mixed-use building type running along the Highway 78 side of the site
- 28 single-family attached townhomes — note this is 28, not 24 as early rumors had it — running down the Rosebud Road side
Commercial & Amenity Component
- 51,000 square feet of retail, commercial, office, and amenity space — this is the live-work-play core of the project
- Positioned in the middle of the development as a buffer and draw between the residential uses
- Green space and amenities are included in the plan
The project was designed as a “live-work-play” environment — the same model gaining traction across Gwinnett and Walton Counties. The site sits at the easternmost boundary of Snellville’s city limits, technically inside Snellville’s jurisdiction even though it carries a Loganville address. This is worth knowing if you’re tracking the municipal details.
One more piece of local history worth noting: this same corner was once home to the Brooks family homestead, a longstanding piece of this community’s identity before the land changed hands.
📹 Watch: Community Discussion on the DevelopmentWhy People Were Expecting a Kroger
The “Super Kroger” rumors weren’t completely baseless — they were just about a decade out of date. In 2015, the City of Snellville approved a large-scale Kroger grocery concept for this exact corner. But as the retail landscape shifted and the economy moved through its cycles, the grocery chain walked away from the project. The land sat wooded and idle for years, which is why neighbors were understandably confused when the clearing equipment finally showed up.
The Big Community Concern: Traffic
Let’s address the elephant in the room — or rather, the cars on the road. The number one concern I’m hearing from neighbors is traffic. The intersection of Rosebud and 78 is already a chokepoint at peak times. Adding 300 apartments and 28 townhomes to that corner means hundreds of additional daily vehicle trips on an already-strained corridor.
Residents are right to be watching this closely. High-density housing is the direction local governments across Gwinnett are leaning as they try to accommodate population growth without endlessly sprawling outward. But “growing pains” regarding road infrastructure are real, and they tend to arrive before the improvements do.
Traffic studies are typically required as part of the mixed-use approval process, and any significant impact triggers GDOT review. If you want to track corridor improvements, Gwinnett County’s Planning & Development Department publishes active permit and transportation records.
📹 Watch: More on the Rosebud & 78 CornerWhat This Means for Your Home’s Value
Whether you’re excited about new shops and walkable amenities or mourning the loss of that tree line, The Enclave at Rosebud is a significant signal: this corridor is in high demand, and serious capital is betting on its future.
🏠 If You Own Nearby
Continued commercial and residential investment in a corridor typically supports property values over the medium term. The construction phase is a headache, but the amenity uplift — walkable retail, more neighbors, more services — tends to follow. It may be a good time to understand your current equity position.
🔑 If You’re Looking to Buy
The 28 townhomes add to the area’s inventory pipeline, though they’re still in the early dirt-moving phase. If you’re watching the Hwy 78 / Rosebud area, this development signals the corridor is growing — which often means getting in before completion is smarter than after.
Frequently Asked Questions
A mixed-use development called The Enclave at Rosebud is being built at 1000 Athens Highway (Hwy 78) at the corner of Rosebud Road in the Loganville/Snellville area of Gwinnett County. The project includes 300 multi-family apartments, 28 townhomes, and 51,000 square feet of retail, commercial, office, and amenity space on a 22.85-acre site.
The developer is Highpoint Development, based in Atlanta, Georgia (1776 Peachtree Street NW, Suite 250B). The site engineering was handled by J. Lancaster Associates of Marietta, GA.
Yes — in 2015, the City of Snellville approved a large-scale Kroger grocery concept for that same corner. However, due to market downturns, the plan was scrapped and the land sat idle for years before the current mixed-use development was proposed and approved.
The City of Snellville Mayor and Council approved the rezoning on August 14, 2023. A construction permit was filed with Gwinnett County in May 2024 and issued in July 2025.
Technically both. The site sits at the easternmost boundary of Snellville’s city limits and was approved by the Snellville Mayor and Council. However, it carries a Loganville mailing address (30052) and falls within Gwinnett County Commission District 3. This is a common source of confusion for neighbors.
Commercial and residential investment in a corridor historically supports nearby property values over the medium term, though the construction phase can be disruptive. The addition of walkable retail, new services, and a higher density of residents typically increases demand for homes in the surrounding neighborhoods. For a specific estimate of how this affects your home, get a free valuation at davisteamhomevalue.com.
The approved plans call for 300 multi-family apartments (mixed-use building type) and 28 single-family attached townhomes, plus 51,000 square feet of retail, commercial, office, and amenity space.
You can browse current listings along the Hwy 78 corridor at EastGaHomes.com, our full MLS property search.
Search Homes Near Rosebud & Hwy 78 →
Development information sourced from the City of Snellville official announcement (Aug. 2023) and Gwinnett County Development Permit Records (July 2025). Project details are accurate as of publication but subject to change as plans evolve. This post is for informational purposes and does not constitute legal or financial advice. Chris Davis is a licensed REALTOR® in the state of Georgia.
